Epis0de

Creating Predictable Profitability with The Four P's of Freedom with Farres Elsabbagh

Farres Elsabbagh

Farres Elsabbagh has been the President of the Canadian General Contractors Group since 2014, and is a part-time professor at Algonquin College of Applied Arts and Technology. He was also a member of the board of directors of the University of Ottawa Alumni Association’s Finance Committee, as well as the chief relationship manager for Vancouver’s General Contractors.

In this episode, we talked about Marketing, Business Growth, Sales…

‍

Show notes

Introducing Fares Elsabbagh. [0:39]
Where his passion for the contracting business began. [1:49]
How interacting with contractors helped his career. [3:37]
Where he sees most business failing. [7:05]
The kind of marketing that one should start with when growing a business. [9:17]
Fares’s take on key performance indicators. [11:43]
How a potential customer’s level of commitment should be taken into consideration when deciding whether or not to nurture that relationship. [17:44]
An important aspect of sales that people should be thinking about. [20:58]
The next steps that growing entrepreneurs should take. [30:17]
What the doctor method is, and how it can help in finding the right contractor. [35:00]
His four Ps of freedom for gaining time back and putting money in your pocket. [38:57]
The books that changed Fares’ life. [44:40]
Fares’ most important piece of advice to home service businesses. [45:34]