Favorite Books

Lee B. Salz’s previous ground-breaking, bestselling book, Sales Differentiation, armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.

Are you pulling your selling prices out of thin air? Do you call your competitors and pretend to be a customer to find out how much they charge…and then charge the same thing? Get Real! How Much Should I Charge? Shows you how to price your services so you’ll make money-as much money as you want-on every job! Forget “what the market will bear!” To heck with the “going rate!” *Learn a super simple formula for creating a selling price. *Make sense of budgeting and sales forecasting. *Do what you love . . . and make lots of money! It’s easy, it’s fun . . . it’s basic accounting! Praise for How Much Should I Charge? I’ve just finished your book. Without a doubt, this was the best twenty bucks I’ve spent in years! The information is worth a fortune. I wish I had known some of this stuff five years ago, but like a lot of other contractors, I’ve learned the hard way.”

In the E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

There are countless books, seminars, and consultants that offer the secrets to everlasting business success. After heeding their advice, perhaps you manage your time more efficiently, write a compelling pitch letter, or close a few more deals. But after a week or a month, you revert to your old bad habits and mediocre performance, until the next hot new program comes along. The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week – and teach your staff to do the same.

This book explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each “impact area” of your business, and you will be astonished at how much you can accomplish.

For fans of Good to Great and The First 90 Days, The 4 Disciplines of Execution is the book “every leader should read” (Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma) for creating lasting organizational change. A #1 Wall Street Journal bestseller with more than 500,000 copies sold, The 4 Disciplines of Execution will radically change your business. 4DX is not theory. It is a proven set of practices that represents a new way of thinking essential to thriving in today’s competitive climate, making this 2nd edition a book that no business leader can afford to miss.

The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time – with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.